MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and o